Small List, Big Impact: Curating 10 Wines That Do It All

Not every venue needs a 50-bottle wine list. In fact, some of the most profitable, easy-to-sell, and guest-friendly lists we’ve seen across Aberdeen and Aberdeenshire are built around just 10 wines. The key? Smart curation – wines that work across dishes, occasions, and customer types.

Here’s how to build a compact list that punches well above its weight.

1. Sparkling – Crémant de Loire or English Sparkling Wine

A celebratory pour that’s more affordable than Champagne but still premium. Great for aperitifs, seafood, and upselling.

2. Light White – Picpoul de Pinet

Zesty, saline, and brilliant with shellfish or fried starters. A go-to for seafood menus and summer service.

3. Aromatic White – Albariño or Bacchus

Fresh, floral, and food-friendly. Works with salads, white fish, and lighter dishes. Also a great by-the-glass option.

4. Textured White – Unoaked Chardonnay or Vermentino

Rounder mouthfeel without oak heaviness. Versatile with chicken, creamy pasta, or vegetarian mains.

5. Rosé – Provence or Languedoc Style

Dry, pale, and all-season. Ideal for daytime service, sharing boards, or casual dining.

6. Light Red – Gamay or Pinot Noir (Chillable)

Low tannin, high acidity. Serve lightly chilled for summer menus or pair with salmon, charcuterie, or veggie mains.

7. Midweight Red – Tempranillo or Côtes du Rhône

Approachable, food-friendly, and crowd-pleasing. Works with burgers, roast meats, and sharing plates.

8. Bold Red – Malbec or Primitivo

For steak nights and red meat mains. Rich, smooth, and easy to upsell.

9. Wildcard – Something Offbeat (e.g. Greek Assyrtiko or Austrian Zweigelt)

Adds personality and gives your team something to talk about. Great for discovery drinkers.

10. House Pour – Reliable, Margin-Friendly White or Red

Your go-to by-the-glass option. Should be consistent, easy to describe, and priced to move.

Why It Works

A small list means:

  • Faster staff training
  • Lower stockholding
  • Easier storytelling
  • Stronger margins

At United Supplies Wine, we help venues across the North East build compact, curated lists that work – on the floor and on the books.

Looking to streamline your wine list without sacrificing choice?
Get in touch and let’s build a list that does more with less.